Just Dial Search Engine for Mobile

Just Dial Services has launched what it claims is the fastest local search engine on mobile, at http://wap.justdial.com. Earlier on, the company had launched a Web site at www.justdial.com.

The new service is meant for those who need to access information on-the-fly. The technology, the company claims, helps pages load in a matter of 5 to 10 seconds -- even in low bandwidth conditions and on low-end GPRS-enabled handsets.

The open search application allows users define their search by company/name or product/service giving results tailored to user needs.

For instance, a consumer looking to find restaurants in Dadar can choose by price range or cuisine with a maximum of 3 levels of search available.

Navigation is easy and click through driven with no drop down menus. Users also retain the option to make calls directly from displayed numbers.

Besides, the application is Geo Code ready so if a Geo Code is fed in, it can detect and throw up results pertaining to that Geo Code area.

Quizzed about the usefulness of the site, a source said that while the data is scarce, the concept is good as it seems to be based on the lead-generation model. Save for a couple of design flaws such as content overlapping, the source added. It could be a good tool for customer interaction management, another source mentioned.

Meanwhile, http://wap.justdial.com joins the likes of other WAP-enabled sites such as http://wap.google.com/ and http://wap.xe.com/. In fact, most search engine sites and many email sites (hotmail, yahoo!, rediff, indiatimes, etc) have separate WAP sites for mobile.

And, most colored handsets from most brands are WAP-enabled. This includes: the Nokia 2600, Nokia Nseries, Nokia Eseries, MotoMing, Samsung D500, Sony Ericsson T630, Sagem My700x, to name a few.